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Moooi launches Luxury Hotel Cosmetics Range

19 June, 2015
Luxury Hotel Cosmetics Moooi

Quotes

By respecting the principals of alchemy and alchemical transformation, Moooi seeks to concentrate the essence of “feeling at home” into a scent, transforming a line of beauty products into vessels of intimate emotions and powerful talismans against the unknown.

Summary

The Moooi brand has always been about bringing additional beauty to our lives by decorating our homes, offices and hotel rooms with iconic and innovative pieces of furniture and lighting. Moooi has now decided to take the next step by extending this gift to our daily routine, creating a line of sumptuous beauty products for luxury hotels.

Complete press release

PRESS RELEASE: Moooi launches Luxury Hotel Cosmetics Range

The Moooi brand has always been about bringing additional beauty to our lives by decorating our homes, offices and hotel rooms with iconic and innovative pieces of furniture and lighting. Moooi has now decided to take the next step by extending this gift to our daily routine, creating a line of sumptuous beauty products for luxury hotels.

In the Dutch language the word “mooi” means beautiful. The shampoo, conditioner, body wash, body lotion bottles come in the shape of Moooi’s extra O, which symbolizes an extra value in terms of beauty & uniqueness. Unique and playful is also the bottles’ design, which is purposely upside down and therefore ready for immediate use. Where design meets personal beauty, hotel room meets feeling at home, and represents the perfect match for people who seek beauty and an inspiring, eclectic lifestyle.

By respecting the principals of alchemy and alchemical transformation, Moooi seeks to concentrate the essence of “feeling at home” into a scent, transforming a line of beauty products into vessels of intimate emotions and powerful talismans against the unknown. In a world that moves a hundred miles an hour it’s essential to remember who we are and where we belong. Even in the most remote and exotic hotels it is only natural for us to search for the welcoming, familiar warmth of our environment. To make our wish come true, for the first time Moooi has distillated its very own scent: THE UNEXPECTED WELCOME. The fragrance evokes contrasting senses and is multi-faceted, characterized by the purity of its individual ingredients. A fresh blend, starting with a light top note of bergamot, cardamom and nutmeg lead over to a warm, aromatic-woody heart of lavender and cedar wood and are perfectly complemented by a deep, elegant base note of patchouli, tobacco and musk; which playfully tickles our senses and makes us feel completely at home, beautifully alive, vibrant and ready to conquer a new day.

This is Moooi’s ultimate way of embracing us, by awakening our positive energy and bringing an extra touch of beauty and comfort to our lives.

During its journey into the creation of a beauty product line, Moooi followed this mission to the letter, without sacrificing the brand’s main values: respect and integrity. In fact the new product line is developed following the highest standards of quality, by supporting an environmentally friendly policy, using natural ingredients that nourish and protect the skin. On the other hand, many artificial, damaging ingredients have been avoided:

No paraben – no phenoxyethanol – no solvents
No silicone – no mineral oil – no sulphates
No artificial coloring – no animal ingredients

Moooi’s formula contains active botanicals and vitamins, and is inspired by the beauty and richness of nature. While they all have special nurturing properties, it is interesting to list a few of the ingredients and their effect on our skin. Glycerine, for example, 'locks' moisture inside cells and prevents excessive moisture loss through the skin. Vitamin B5 revitalises and reconditions the skin while Jojoba Oil has highly emollient properties. Naturally obtained ingredients such as Grape Seed Oil and Aloe Vera respectively help keep the skin supple and have strong anti-inflammatory qualities, while Olive Oil is highly nourishing and Shea Butter soothes and hydrates the damaged skin. Sweet Almond Oil is the perfect oil to carry other nutritive substances, while Wheat Protein helps support the skin’s matrix and gives it an anti-ageing boost. Always faithful to its primary mission of bringing extra beauty and quality, Moooi has also strived to respect the environment, our general wealth and the health of our skin. So what are you waiting for? Indulge yourself by starting your day with an extra touch of beauty!

Notes to the editor

For Interviews, Product tests, Product loans for shooting, images and other press related questions, please contact us press@moooi.com

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